2017 Influencer Marketing Changes to Be Aware Of
To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.
To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.
Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.
Three ways brands can use digital communication to deepen customer relationships, build brand advocates and reach new audiences.
The Monopoly Token Madness Vote lets fans choose all eight tokens for the new Monopoly game that debuts in August.
Christie Fleming, SVP marketing, Chicken of the Sea, on why the brand chose Walmart as a strategic retail partner when it launched its salmon initiative.
Alcohol marketers are not following voluntary codes of conduct, prompting public health experts to call for a ban on alcohol advertising in the UK.
Check out the digital edition of Chief Marketer's annual Super Book, featuring the PRO Awards, Top Shops and more!
Six ideas you can steal to up your experiential marketing game, especially as it pertains to staging events and attracting attendees.
Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.
TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.