Channel | Engagement

Former marketers Kelly and Brian Swette credit their backgrounds for this second edition of their lives with the goal to do something that had lasting value.

Unilever has hired 30 AXE Hair Creators that created and pumped out content with a message to guys that styling is a simple skill once they settle on a look.

Here's eight top demographics and vertical markets B2B and B2C marketers need to target.

Carl's Jr. and Hardee’s have dropped its sex-fueled sophomoric marketing for something a bit more grown up.

Remember the golden age, when movie superheroes didn't have to fight their marketing battles in social media, before they hit the big screen?

Dunkin’ Donuts and Waze have expanded their marketing partnership with Dunkin' to become the first brand to embrace Waze’s new “Order Ahead” feature.

Tiger Beer is touring murals created with ink made from air pollution. The tour begins next month in London and travels to Berlin, New York and Singapore.

Some of the biggest American brands—Cover Girl, Hyatt, Chevrolet—have made Muslims the focus of their marketing as part of a larger effort to be inclusive.

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.

Only 20% of consumers say they feel special and recognized by a brand representative. Learn how to deliver a human customer experience to motivate shoppers.