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3 Key Strategies to Analyze Your Brand
While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.
While it’s important to evaluate your brand (and perhaps make revisions), a complete rebrand may not always be the best option.
A shocking statistic: Millennials have thrown away 300 million pieces of clothing because they became stained by deodorant.
Marketers are taking a page from what brands like Nest are doing and moving from simply marketing a product, to adding brand value by solving bigger problems.
Cannabis marketers are joining the ranks of other smart marketers who are tapping social media and promotion marketing to surprise and delight consumers.
Three years ago, no one knew who the Guardians of the Galaxy were. But with the release of the eagerly awaited sequel, everyone wants to join the team—including high-profile brands.
Originally thought of as an April Fool's joke, orders are coming in via the Amazon Dash Button four times per minute.
Letters were sent to both brands and individual Instagram influencers that identified specific social media posts.
Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.
Pam Kermisch, senior director, integrated marketing, takes us on the trip from tough challenges to smooth marketing for Indian Motorcycles.
Rebecca Duke, senior brand manager, Mars Chocolate North America, on launching a candy in the U.S.—Maltesers—that is beloved in the UK.