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10 Tips for Creating B2B Copy that Connects
Do your words really capture prospects’ attention? a At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing in a content master class.
Do your words really capture prospects’ attention? a At B2B Connect to Convert this week, Nancy Harhut shared a key ideas for better B2B copy writing in a content master class.
Airbnb's Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.
The Share the Sunshine campaign put a surprising twist on a sampling program that helps expose new customers to the Sunshine energy drink.
Andy Goeler, VP marketing, Bud Light, talks about the shift to educational marketing and other ideas brewing in the marketing department.
Retailers to restaurateurs are creating immersive gamified sweepstakes that allow consumers to have fun, memorable interactions with their favorite brands.
Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.
eSports is a still nascent industry filled with commercial opportunity. The growth is staggering and brands want in.
As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.
These insights from marketers cross viral share, customer voice and the user journey.
Yin Woon Rani, VP of integrated marketing at Campbell’s, on the strategy behind the “Welcome to the Family” Prego consumer experience.