![eSports](https://chiefmarketer.com/wp-content/uploads/2017/08/esports-160x125.png)
Catch Up with the Most Widely Read Articles from August
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.
Brands looking to personalize experiences shouldn’t build them based on personas; they could risk losing their most loyal customers.
Analytics and augmented reality are two ways healthcare marketers are reaching medical professionals, says Digitas Health's Matt McNally.
Marketing isn't always easy for big budget movies. Consider the challenges of the new Jennifer Lawrence thriller "mother!"
Nonprofits are getting creative to get their message across and encourage donations. Consider the Colon Cancer Alliance's partnership with Shark Week.
When activating at festivals there’s a fine line between cutting through the clutter and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.
Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.
Think B2B Millennials don’t matter? Think again: a new survey from Heinz Marketing and SnapApp shows Millennials are influencing and making B2B purchasing decisions.
There’s no doubt that sales training is essential, but even the best sales people need support. Digging into what prospects really want is the answer.
For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.