DSW Casts off Omnichannel in Favor of New Tech
In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how he is shaping marketing to meet the needs and expectations of today's changing retail environs.
In a candid, wide-ranging interview, Brian Seewald, VP digital at DSW, talks about how he is shaping marketing to meet the needs and expectations of today's changing retail environs.
Even though NASCAR fans are close to 40% women, NASCAR sponsors are noticeably light on any brands or products that specifically target females.
A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.
Sprinkling a dash of glitter throughout your holiday marketing campaigns and packaging is not only timely, but it works.
Celebrity Cruises dug deep to develop emails truly unique to each loyalty member. As a result, it sailed off into a very impressive return on its investment.
Ally Bank CMO Andrea Riley on the disruptive marketing strategy she put in place two years ago and why the drone activation worked.
JetBlue for Good Month features a contest for a chance at a free trip to a volunteer destination.
Millennial marketers’ feelings about their employers and marketing in general are very similar to their more senior counterparts, according to a new BMA NYsurvey.
As holiday marketing mania takes flight, Intel is in the mix with a new campaign featuring LeBron James and Jim Parsons.
Here's a quick down and dirty plan for marketing to Millennials on social media, websites, email and with paid ads.