Paramount Disrupts with Free Drink Hooch App and Suburbicon
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.
Paramount Pictures put its party on when it launched happy-hour style disruptive marketing events to promote Suburbicon.
Take a spin with Event Marketer through the best of the year’s auto activations— Acura, Cadillac, Lincoln, Ford, Honda and others.
The centuries old brand, Moët & Chandon, is recasting its image with a high-tech digital, social and AI campaign sure to draw in a younger generation of imbibers.
With eyeballs moving from linear TV to social video, the advertising budgets are moving there, too – but many marketers are, frankly, doing it all wrong. Here are the five biggest mistakes marketers are making with social video today.
A new infographic appears to make some sense of the best days and times to post on social media.
By focusing on improving the way people interact with your website, you’ll be able to deliver a better user experience, increase website traffic and grow your business.
The relaunch of a well-known product that has been around forever is never easy. Here's a behind-the scenes look at the year-long CoverGirl rebrand.
Got room for more? These articles are anything but leftovers—they’re the 10 most popular B2B and martech articles on ChiefMarketer.com for November 2017.
Tips to determine the best platform for a specific influencer’s social video content
PepsiCo Senior Director of Sports Marketing Justin Toman on strategy, goals and playing ball with a beloved rookie.