![Crocs Come as You Are](https://chiefmarketer.com/wp-content/uploads/2018/03/crocs-come-as-you-are-850-160x125.png)
Crocs and Drew Barrymore Kick Off Global Campaign
Crocs kicks it up a notch in year two of its successful "Come As You Are" global marketing campaign.
Crocs kicks it up a notch in year two of its successful "Come As You Are" global marketing campaign.
Event Marketer catches up with the stars it featured on its cover over the last 15 years to find out what they're up to, and what they have learned about experiential over the years.
Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5 in Boston.
Jodi Williams, GM of global brand and marketing for Air New Zealand, shares the brand's strategy of video storytelling as a marketing tool.
Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.
Personalization and meaningful 1:1 interactions are the Holy Grail for marketers. But creating individualized, two-way conversations can be a challenge.
The Girls Skate India clinic is the next chapter in street wear brand Vans global campaign, This is Off the Wall.
Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?
Media agencies are missing a number of key opportunities when marketing to LGBTQ consumers. Learn how the divide breaks down in this new research.
A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.