Channel | Engagement

Coca-Cola, Rocket Mortgage, Duracell and American Airlines are among the brands hitching their wagons to “Avengers: Infinity War.” Here’s a round-up of the some of the global tie-ins

Does your brand need to invest in AI? What technology and tools do you need to make it happen? How are brands like IBM, Facebook, Ally Bank and more leveraging AI the best across their B2B and B2C campaigns?

Jennifer Utz Ilecki, VP, buzz marketing & partnerships, Marriott International, shares how it's all going to shake out.

Connor Blakley, the 17 year-old entrepreneur who founded youth marketing agency YouthLogic, truly knows how to capture the attention of Gen Z. He offers 10 tips.

Audit and tax advisory firm Grant Thornton is leveraging a partnership with the PGA in a new TV spot featuring pro golfer Rickie Fowler.

Trends come and go, but meaningful customer relationships stand the test of time. Here's how you can reach your customers through thick or thin.

Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.

Target is testing a voice-activated coupon as a way to encourage people to start using Google Assistant to shop at Target.

If you provide a reliable product at a fair price and prove to be a genuine partner, you can drive loyalty and greatly impact the bottom line. But it's not as easy as you might think. There are several other factors that drive (and destroy) B2B brand loyalty.

The North Face is rolling out a massive first global initiative, Move Mountains, focused on women to celebrate and share the stories of adventurous and courageous female explorers.