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Chicken of the Sea’s Christie Fleming on Why it Chose Walmart
Christie Fleming, SVP marketing, Chicken of the Sea, on why the brand chose Walmart as a strategic retail partner when it launched its salmon initiative.
Christie Fleming, SVP marketing, Chicken of the Sea, on why the brand chose Walmart as a strategic retail partner when it launched its salmon initiative.
Alcohol marketers are not following voluntary codes of conduct, prompting public health experts to call for a ban on alcohol advertising in the UK.
Six ideas you can steal to up your experiential marketing game, especially as it pertains to staging events and attracting attendees.
Goldfish crackers let loose hundreds, if not thousands, of its cheesy fish-shaped snacks for kids to cast as rising stars in stop-motion animation films.
TapInfluence asked its influencer network what the most important factors were when developing a relationship with a brand. Their responses were surprising.
President-elect Donald J. Trump has put social media in the spotlight. Take note of these seven lessons to improve your social media marketing.
A kiosk in a KFC uses facial recognition technology to scan customers' faces and suggest menu items.
Getting your content picked up by industry publications is only the first step. Assuming you have a deeper knowledge of SEO and content marketing, here’s how to pitch your content for more exposure.
Rescue Chocolate used easy video-building tools and pre-existing content to bring a piece of video together in its own way.
Looking to catch up with some of this year’s greatest hits. Check out our 10 most popular B2C marketing stories of 2016.