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How to Implement a Hyperlocal Social Media Strategy
Tips to get in front of consumers using a hyperlocal social media strategy.
Tips to get in front of consumers using a hyperlocal social media strategy.
The NBA jersey sponsorships opportunity will put branded logos on team player's jerseys for the first time.
Want to tell better B2B stories? Put your customer at the center of the tale.
The CMO role looks very different than it did even one year ago. Learn trends, challenges and tips to be more effective.
When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in.
Think the road to a B2B sale is straight and narrow? Think again.
Doritos HeatWave is a limited edition summer flavor that the brand is announcing with plenty of fanfare.
The 2017 PRO Awards winners will be honored in just a few weeks at Mastering Brand Activation—June 13 in New York City.
Implementing marketing automation enabled Cataract Steel to increase engagement with sales reps and identify new opportunities.
Bud's new campaign features labels modified to include words and phrases central to American history, like lyrics from "The Star Spangled Banner."