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Invest in C-Suite Relationships, Even if You Can’t Measure The ROI
Sales cycles are long, and the ROI of engagement can be hard to measure. Here's four reasons you need to build relationships with the C-suite.
Sales cycles are long, and the ROI of engagement can be hard to measure. Here's four reasons you need to build relationships with the C-suite.
As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.
With the call for 2018 PRO Awards underway—the deadline is March 23—I took a look back at this exceptional campaign to ferret out what made it so spectacular.
Saatchi & Saatchi got together with Structural Graphics and together they threw every notion of caution to the wind.
The stats make the case: 84% of marketing organizations are implementing or expanding AI and machine learning this year. Here's what you need to know.
Stacy's Pita is showing its support for Women's History Month through its packaging.
A large range of specialized products posed a hurdle in the path-to-purchase of consumers who had little knowledge of bikes.
In a bid to attract more women to its brand Johnnie Walker Black Label has unveiled Jane Walker.
Pairing PR and influencers helps rebuild organic trust in consumers, drive word of mouth, and even shore up public relations efforts.
Leading brands and experienced brand marketers are increasingly deploying messaging apps and chatbots to meet their conversational marketing needs.