Channel | Engage & Convert

Marci Grebstein, on the job about one year, talks about the new "Style and Value for All" campaign and the importance of getting it right when marketing to women today.

As businesses are increasing their influencer marketing budgets, it’s vital to ensure they’re getting the quality product and, ultimately, ROI they expect. Here's what you need to know.

Festival marketing is a hot topic and LG has joined the ranks with an expansive, interactive experience at Bonnaroo.

Forbes argues that using job titles breeds one united voice, a lack of variety and leads to less diversity of thought.

The 2018 PRO Awards Gala is just around the corner. Network with peers and brands. Steal winning ideas. Eat. Laugh. Here's a peek at handful of outstanding finalist's campaigns.

What two emotions engage readers the most online? Nostalgia and schadenfreude, according to new research from online news site Topix. Topix analyzed its top 50 highest grossing stories over the last five years, to see which pieces engaged the most readers over the longest period of time. Four key emotions engaged readers the most: history/nostalgia (30…

Heinz put together a series of engaging promotions to create a stir around its new product.

The Jägermeister sports marketing game is all the more poignant as the U.S. men’s team, mainstays of the World Cup for more than a generation, were knocked out of this year’s World Cup in Russia.

Dixie Brand Building Manager Priti Lokre shares the strategy and measurement tactics behind the campaign, as well a look at past mobile marketing campaigns.

The cover of the May 25 issue of Entertainment Weekly features an augmented reality video. A first for both brands.