Nat Geo Goes After Gen Z with Clever Strategies and Channels
National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.
National Geographic is going after a younger generation armed with clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV.
An industry benchmark study is the core of a B2B thought leadership strategy for Building Engines.
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.
The brand's position in the U.S. baby-care market has been eroded by companies focusing product innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo.
The two brands have upped their commitments by joining a consortium of worldwide businesses committed to developing the first global network of ocean-bound plastics supply chains.
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of strategies, execution plans, challenges, failures and successes.
AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.
Voices are growing louder for the industry to take stronger roles and action to address difficult society and sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women.