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Avoiding B2B Marketing and Sales Disconnect
Brands like Citrix and Relation Insurance are focusing on integrating B2B marketing and sales processes, to improve relationships and ROI.
Brands like Citrix and Relation Insurance are focusing on integrating B2B marketing and sales processes, to improve relationships and ROI.
If viewers aren’t paying attention to your marketing videos, your content might not be as compelling as you think.
When creating copy, do you write what you want to say—or what your audience actually wants to hear?
Millennial parents look—and behave—differently than parents of previous generations. Here's how to connect with them
Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process.
AXE adds a contest to its roster of marketing initiatives to help teens feel confident in who they are, quirks and all.
Reynolds, the voice of Pikachu in the upcoming Pokémon film, has pulled off an epic social stunt to gain attention for the movie.
An omnichannel approach is helping Ellie Mae elevate the impact of its annual Experience event for both B2B mortgage industry prospects and customers.
While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.
On May 14, the brand will begin posting clues on Twitter and the hunt will begin.