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How to Employ Agile Marketing
For the brand marketer who wants to employ agile marketing to redefine a brand voice, there is a four-step process. Here's an overview.
For the brand marketer who wants to employ agile marketing to redefine a brand voice, there is a four-step process. Here's an overview.
McDonald's latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.
Digital media is the new channel of choice for Mondeléz International. CMO Dana Anderson talks about the shift and some of the biggest challenges she faces.
Destination marketing takes a a cool individual who can craft an innovative campaign to get people to visit. Here's some fun examples to steal ideas from.
A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.
Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.
This article shares 3 reasons why experiential brand homes deliver strong ROI and describes seven principles for creating a successful brand home experience.
Using virtual reality, Tommy Hilfiger is giving shoppers at its New York store a front row seat at the label's fall fashion show.
Here's a hot list of do's and don'ts when it comes to influencer marketing.
Melisa Goldie, CMO, Calvin Klein, on why and how after all these years—and many controversies—sexy still works for the brand.