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Oreo Lets People Customize Packaging to Bolster E-Commerce
Oreo is in a fearless marketing stage as evidenced by its latest campaign, Oreo Colorfilled. Here's a take on that campaign as well as a look back.
Oreo is in a fearless marketing stage as evidenced by its latest campaign, Oreo Colorfilled. Here's a take on that campaign as well as a look back.
It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.
Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.
Maria Lisanti, director of marketing east and control, Stoli Group USA, shares the details on how the brand survived a major crisis.
Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.
John Costello, president, global marketing and innovation, Dunkin' Donuts, on the six principles that drive brand building.
Here's few key ways that brands today are creating signup-worthy email subscriber list capture forms.
Lisa Mann, EVP, marketing, Kind Healthy Snacks on marketing kindness, her approach to content marketing and her career move from sales to marketing.
McCann New York debuted a NY Lottery campaign to push the lottery into the forefront and elbow out more tempting lotteries like Powerball and Mega Millions.
Through the inclusion of SMS into a marketer's mobile app strategy, brands will enjoy additional customer engagement, increased usage and higher returns from their omni-channel app strategy.