Channel | Engage & Convert

A look into the content marketing 2016 crystal ball reveals an infographic that outlines the 2016 predictions offered up by a host of content experts.

Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.

Coca-Cola hopes that its new campaign, "Taste the Feeling," will spark a fire under sales, which have been flagging for more than 10 years.

Account-based marketing can help B2B organizations in a variety of verticals engage and retain customers. But running ABM effectively isn’t without challenges.

As a new year commences, marketers are increasingly turning their attention to Millennials who now wield unprecedented buying power.

Steve Olenski at Forbes.com lays out six tips to get your brand event up and running smoothly with plenty of attendees.

Kristen Hunter, Chick-fil-A's head of social and digital marketing, weighs in on how the brand is speeding up its social media marketing.

There are three key questions marketers need to ask themselves when crafting an interactive campaign, especially at the speed of light now required.

Snickers is moving into a new era of marketing: using mood targeting to determine people’s preferences for a chocolate snack.

Heineken has added another notch in it "Cities" campaign, which partners with big cities across the U.S. for special events that enhance the cityscape.