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SAP CMO on Tackling the Super Bowl
SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.
SAP CMO Maggie Jones discussed its sponsorship strategy and experiential activations around Super Bowl 50 in San Francisco.
Peyton Manning calls out Budweiser during his post-Super Bowl interview. A real win for the brew.
Molly McLeod of Fathead shares how her brand created a targeted campaign to the military community that increased engagement with this segment by 700%.
Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.
Coors Light has shifted its marketing strategy to champion woman instead of objectifying them. Its new campaign, “Climb On,” shows woman as they truly are: strong, brave and smart.
Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.
Many marketers are still using the same content marketing strategies that worked three years ago—and that’s a recipe for diminishing returns.
Businesses should put an emphasis on community-centric local marketing efforts—or marketing that matters—to reach consumers at the right place and time.
Budweiser is starting up its Super Bowl campaign with a zany ad featuring comedic duo Amy Schumer and Seth Rogen—the faces of The Bud Light Party.
Alvaro Luque, the president of Avocados from Mexico, is bracing for the organization's second Super Bowl spot to air Feb. 7.