![Seth Barron, Google](https://chiefmarketer.com/wp-content/uploads/2016/03/Seth_Barron_smaller-1-160x125.gif)
Google Exec on 4 Best Practices for Content Marketing
Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.
Seth Barron, head of creative business partnerships at Google|YouTube ZOO, on best practices for content marketing.
NBC Universal is replacing advertising on some of its shows this week with content marketing paid for by American Express.
Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.
Home Away's new campaign, “It’s Your Vacation, Why Share it,” takes aim at rival Airbnb. Mariano Dima, CMO at Home Away, comments on the campaign.
Wendy’s CMO Kurt Kane on the strategy behind “Deliciously Different,” whether the “freshness” message will resonate and the creative used to make the point.
Staging a Live TV Event is becoming a popular form of entertainment marketing, if you can afford the price.
For B2B marketers, video is becoming more than just a way to engage prospects in social channels. It has become a—if not the—preferred medium for content-hungry buyers.
Here’s several important facts about email B2B and B2C marketers need to make the most of email marketing.
The Coke initiative to drive consumption of smaller serving sizes—available in both cans and the iconic glass bottles—is working.
Antonio Sciuto, CMO and eBusiness leader for Nestlé Waters North America, on how the brand deploys its social media marketing strategy.