Channel | Email

Of all the men who have been dubbed

Is there a direct-marketing channel that is crueler to graphic designers than e-mail? It’s the only medium that forces marketers to create messages with the understanding that their design will be mangled beyond recognition when it hits most recipients’ inboxes

Emailvision has compiled a list of what it claims are the top five e-mail marketing mistakes based on its observations of its 1700 clients

E-mail marketing is becomng more customer oriented, with sophisticated trigger-based approaches. Let's review past and present e-mail strategies.

A recent Pew serveysays 74% of all Web users overage 64 user e-mail. It is the most popular online activity for this group.

Nearly a third of respondents or 32% to a recently released survey said they have stopped doing business with at least one company altogether as a result of its poor e-mail practices, according to marketing services provider Merkle.

If anyone wonders why so many people hate direct marketers, look no further than companies like BigBrandPromotions.com.

As if the U.S. postal system wasn

As retailers ramped up e-mail volume in the closing weeks of the 2008 holiday shopping season, open and click rates showed a corresponding dip, according to a study just released by marketing services provider Epsilon.

Most e-mail managers know it