E-mail service provider eDialog announced a major overhaul of its campaign management technology, including a new feature that allows marketers to A/B split test small portions of their files and roll out the winner
The economic downturn looks to have had little effect on people
Alterian has named Ivan Chalif director of e-mail product marketing.
Lyris, Inc. has hired David Fowler to serve as director of email strategy, deliverability and privacy compliance in support of Lyris
Marketing services provider eROI
EmailAppenders has failed to show up in court to defend itself against a lawsuit filed by Internet Retailer, according to the publishing firm
An alarming percentage of government agencies and leading retailers are not authenticating their outbound e-mail, leaving their brands at risk of being victimized by phishers
A comment left after a recent article in Magilla Marketing perfectly illustrated that this newsletter’s work is far from over
Average click-through rates dropped 0.1% in the fourth quarter of 2008 from the third to 5.8%, the lowest ever recorded, according to a study released today by Epsilon
We all have bad days. But one graphic artist for a co-op advertising firm apparently had a really bad day and it showed up in an ALT tag in one of his or her company mailings
