Stupid Marketing Watch: Hurting Two Brands with One E-mail
Add to the list of big-name marketers doing unwise things with e-mail the venerable Smithsonian Magazine, and this time on behalf of a partner, Rosetta Stone.
Add to the list of big-name marketers doing unwise things with e-mail the venerable Smithsonian Magazine, and this time on behalf of a partner, Rosetta Stone.
About 20% of permission-based e-mails on average are treated by Internet service providers as spam, according to a new report by deliverability concerns Pivotal Veracity and Goodmail.
Sixty eight percent of North American respondents to a recent study by Epsilon said the
Joe Weisenthal over at Silicon Alley Insider last week published what superficially would seem to be a reasonably compelling argument for Internet sales taxes
Search engine optimization, e-mail, and e-mail newsletter marketing are by far the most popular digital marketing methods among C-level advertising executives, according to a study released last week by Forbes
Another week, another stupid political e-mail, this time from Montana Governor Brian Schweitzer, chairman of the Democratic Governors Association, thanking me for a donation I never made
E-mail messages carrying subject lines of 35 characters or fewer significantly outperform those with more than 35 characters, according to a study released yesterday by MailerMailer
Santa Rosa Junior College in California is reportedly threatening legal action against students and faculty with private e-mail accounts that use the college’s initials in their construction
I received last week one of the most unprofessional leads to a PR pitch ever to have appeared in my e-mail inbox
A piece I wrote and published in Direct