StrongMail Acquires The Email Advisor
StrongMail has acquired The Email Advisor, an email marketing consultancy firm with a focus on email strategy and channel optimization
StrongMail has acquired The Email Advisor, an email marketing consultancy firm with a focus on email strategy and channel optimization
While marketers tend to measure their e-mail programs using such basic metrics as clicks, opens, and sometimes even conversions, one expert says most of them have got it all wrong.
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E-mail certification firm Goodmail Systems announced today it has launched a domain-based whitelist that inbox providers can reference to help them determine whether or not incoming messages are spam. The move comes as inbox providers such as Yahoo, Microsoft and AOL are reportedly moving toward domain-based reputation monitoring.
Medicare direct-mail volume for the fourth quarter of this year will top last year
E-mail marketers
Goodmail Systems announced yesterday it has partnered with TommiMedia, to embed TommiMedia
Online marketers
The first time I heard of the WIIFM principle was in an interview with permission marketing guru Seth Godin.
OK readers, time for a pop quiz: It