Channel | Email

E-mail marketing firm ExactTarget recorded $95 million in revenue during 2009, with contracted revenue jumping to $114 million.

The e-mail marketing channel has proven its ROI throughout the economic downturn. As a result, the executive team is demanding more and you have had to balance generating maximum revenue from current subscribers with adding additional names to your database.

Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that's not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year.

Quinn Jalli has joined as marketing services firm Epsilon as VP of deliverability and ISP relations.

Someone who made the effort to visit your Web site, drill down to a few product pages, and put merchandise into the online shopping cart, even if he ultimately didn

For something as vital to your business as e-mail, it

Asked to list all the types of media they used to generate leads in 2009, more respondents to a recent Chief Marketer survey checked off e-mail than any other single channel.

It is with mixed emotions that I announce today that this is my final issue of Magilla Marketing. Why am I leaving? It

In a case of sad or comical symbolism

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