Channel | Email

Marketers today often have five, 10 and sometimes dozens of unique points from which they’re gathering customer data.

Increased segmentation and targeting has helped Expedia CruiseShipCenters boost email open and clickthrough rates.

Lists featured this week include FullBeauty.com and JSM 2013 Conference Attendees.

Creating an integrated marketing message that speaks clearly to your consumers and prospects in every channel is the focus of Chief Marketer's first quarterly strategy guide.

In this Chief Marketer Special Report learn the latest trends in behavior-driven segmentation and targeting, what email metrics matter, the importance of real time data, and email tools and tech you should consider to improve your ROI.

Utilizing original content is better than pushing out free content or leveraging content from content farms. Here's why.

The use of triggered email messaging is up 73% year over year, with triggered messages yielding 70.5% higher open rates and 101.8% higher click rates.

A major surge in the number of rentable email addresses over the last 12 months has led to a 26% rise in overall email contact availability, according to Worldata’s Winter 2013 Price Index.

Lists featured this week include American Water Works Association and Healthwire eNewsletter.

If your marketing team plans to take on a significant marketing technology upgrade this year, your most important first step is to build smart business requirements to guide the team.