Channel | Email

Email open rates rose to 31.1% for the first quarter of 2013, a 13.5% increase over the same quarter last year,

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

Lists featured this week include Humane Society International - Canada and Asia Cloud Forum.

Lists featured this week include Carus Publishing and Crutchfield.

Some 63% of consumers report that personalization is so common that they’ve grown numb to it, while 33% said superficial personalization is one of their top annoyances, according to a report from the Economist Intelligence Unit and Lyris.

The Direct Marketing Educational Foundation (DMEF) has rebranded itself as Marketing EDGE, in an effort to be more relevant to students interested in pursuing careers in marketing.

Content that engages and an active presence where your prospects and customers live in social media are essential for B2B digital marketing success.

Positioned correctly, dynamic content marketing can help marketers carry customers and prospects from email and SMS contacts to engagement on a website and beyond.

A long-term email deliverability plan helped Indigo Books boost open and clickthrough rates.

No matter what channel they’re interacting or shopping in, all customers today want one thing—a seamless experience.