A new study from Econsultancy and dotMailer focuses on how the ease of use of email marketing tech impacts the channel's success, and whether outdated systems are hurting results. More than 500 client-side and agency email professionals from a cross-section of company sizes and sectors participated in the survey, which was conducted in the fourth…
As the technology to showcase it improves, so does the use of video as an engagement device in email.
B2B enewsletters outperformed promotional emails in both unique open and clicks in a recent study from Experian.
In direct mail, offline testing has taught savvy marketers something significant: Efforts which seem more official can clobber creative that comes across as promotional
Focusing on mobile solutions, targeting the right clients and creating killer content are key when integrating marketing tech solutions.
Two out of three big brands are planning to increase their investment in targeting SMB customers over the next one to three years.
Learn how etailer Sock Dreams engages customers with newsletter creativity.
Lists featured this week include BookSpan, Sharper Image and Information Week.
Holiday 2013 was the season of the connected consumer, with shoppers looking to leverage email offers, in-store research, apps and other e-enabled promotions.
Seven key factors will propel B2B marketing change in 2014, including increased digital testing, access to better data and the emergence of video.
