Bill Nussey is president/CEO of Atlanta-based Silverpop, a provider of e-mail marketing services. CHIEF MARKETER caught up with him last week at the Annual Catalog Conference in Orlando, FL. Here are selected words of wisdom from our conversation
Successful database marketing has always been based on communications. Why spend millions on a database unless you use it to send personal messages to your customers?
Everyone dreams of posh accommodations in exotic locales. And since it doesn’t cost anything to dream, Leading Hotels of the World has found a growing audience for its e-mail newsletter.
Permission to send e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission is by having people sign up with the understanding that they want to receive e-mail from you.
Responding to the tremendous buzz over RSS (Really Simply Syndication) a number of free sites on the Web have sprung up that completely automate the process of syndicating site content across the Web. In practice, this means that in a matter of minutes, you're now able to tweak your site so that hotlinks to your…
Permission to send e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission is by having people sign up with the understanding that they want to receive e-mail from you.
Feel like fish? Red Lobster makes it easy with online purchases and overnight delivery. And if you're an Overboard Club member, you can enter the Passion Prize drawing and win dinner for two, a fresh lobster delivered to your door or a trip to an exotic locale.
Video is an accepted part of online marketing, but there’s one area it has not yet penetrated: E-mail newsletters. Not yet, anyway. But IMN Inc., an e-mail service vendor, is working on a system that will soon allow marketers to present near-DVD quality videos in their e-zines
People are selfish when it comes to what e-mails they choose to spend their time reading, because time is precious in our pressure-filled society. Therefore, it’s not surprising that a study by ad agency Quris found that 80% of consumers stop reading e-mails they have signed up for because they deem them “irrelevant.”
Looking to turn off customers? Hoping to overwhelm business partners? Enjoy confusing your suppliers? Then try one or more of these seven deadly sins of newsletter writing. Each is a guaranteed business-loser. (And in case you're looking to attract business, for each sin, we've also
