Channel | Email

RETAILERS ARE BOTH BEHIND and ahead of the curve when it comes to e-mail. That's the conclusion of a new report from e-mail marketing services firm Silverpop.

An ancient joke: Someone at the Louvre in Paris spotted Diogenes, carrying his lantern. Diogenes, what are you doing here? The answer: I'm looking for

Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.

TASTES IN HOME DCOR and entertaining are changing, becoming more eclectic and informal than ever. While Pfaltzgraff founded in 1811 and one of the oldest

WINE.COM'S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape

Kimberly-Clark has a new relationship Web site that's designed to get its Huggies brand name in front of expectant mothers long before they have to make

WEBSTER MIGHT NOT AGREE with the Federal Trade Commission's definition of the word But direct marketers now have every reason to be happy about it. The

What's the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure

For those e-mailers who go out of their way to do everything right—getting permissions, using double opt-ins, employing an e-mail service provider, applying SPF authentication and generally treating the Can-Spam Act as the e-mail equivalent of the Bill of Rights—here’s some disturbing news:

When it comes to e-mail campaigns, little things like personalized greetings mean a lot, and big things — like original photography and strong subject lines — mean a whole lot.