Channel | Email

Here’s something that always bears repeating: Continually request feedback from your subscribers by using short, interactive surveys. This is the best way to learn whether or not your newsletter is relevant.

Many marketers see e-mail as a means of driving traffic to their Web sites. But that’s wrong, says Maria Veloso, the author of “Web Copy that Sells” (Amacom).

As New York City workers and residents grappled with the devastating effects of the city's transit workers' strike for a second day Wednesday, at least one company incorporated commuters' frustration into a personalized e-mail holiday sales pitch.

Looking for a new car? Interested in reviews and pricing? Chances are your needs will be met by one of Autobytel Inc.’s e-zines. The auto marketing giant has three consumer and three business-to-business e-zines.

The Kansas City School District has graduated—from paper, that is. It has converted its 36 year-old employee newsletter into an e-zine. This has made the job easier, while generating greater reader involvement.

If you’re one of those frustrated marketers who enjoy high sign-up rates only to see a spike in unsubscribe requests following the first issue sent, you’re going to need to figure out how to plug this hole to keep your list numbers from sinking.

Online privacy seal concern TRUSTe announced this week that Yesmail will become the first company to resell TRUSTe web privacy seals.

North Carolina Attorney General Roy Cooper filed suit last week against a man Cooper alleges sent hundreds of illegal e-mails falsely claiming his product would increase fuel efficiency.

Spam accounted for 68% of all email traffic in 2005, according to e-mail security firm MX Logic Inc. This compares to 77% in 2004. Peaking at 78% in November, spam dropped to its lowest volume, 60%, in May, according to MX Logic.

Despite some troubling developments in e-mail since the Can-Spam Act of 2003 went into effect two years ago, the often-derided federal law has resulted in marketers adopting more best practices and helped law enforcement go after spammers, the Federal Trade Commission said in a report to Congress released Tuesday.