Before Katrina hit, New Orleans hosted 115,000 small businesses. According to some estimates, as many as half may never open again. DesireNOLA, a tax-exempt nonprofit organization launched in early September, is providing cash grants, as well as pro bono consulting services from newly graduated MBAs to those that have. To date, it has awarded, or…
Different museums, different problems. For the D-Day Museum, it
Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January
A compelling story line. A favorite actor. Nothing to do on a rainy Saturday afternoon. A love of hot buttered popcorn. The grandparents want to baby-sit.
AdFreeBlog.org asks bloggers to swear off corporate advertising.
AOL and a little-known company called Goodmail caused a firestorm last month when they announced that AOL would implement Goodmail's certified e-mail
Tired of the usual dreck from Hollywood? Then do what many New York cinephiles do: Head to the Film Forum, a nonprofit theater, and catch up on challenging new films both from the U.S. and overseas. And if you can’t do that, sign up for the Film Forum e-mail newsletter.
A Boston-area Volkswagen dealership is testing a video test drive in the current issue of its e-mail newsletter. If successful, the concept will be rolled out to various dealers and brands nationwide.
There’s so much talk out there about e-mail reputation that it can be hard for marketers to determine how much attention to pay to it and what to care about. The bottom line is that every e-mail sender, including those who do newsletters, has an e-mail reputation to uphold.
Rosemary James and her husband, Joseph J. DeSalvo, Jr., who own and run the Pirate
