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Email
South Koreans Bust “Zombie Master”
South Korean authorities reportedly have arrested a man suspected of running network of 16,000 zombie computers to send 18 million spam e-mails to 133 countries a day.
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Email
Open and Click Rates Rally in Q1: eROI
E-mail open and click-through rates came roaring back in the first quarter of 2006, compared to the fourth quarter of 2005, according to a recent study by eROI.
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Email
E-Mail Marketers: Customers Tell You What They Want
What do favorable brand perceptions, trust, and relevance all have in common? They were all found to be the most effective e-mail marketing tactics for eliciting a favorable response
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Email
Lyris Unveils ListManager 9.0
E-mail marketing software company Lyris Technologies is expected today to unveil the latest version of its flagship product, Lyris ListManager 9.0.
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Email
FTC Should Have Better Things to Do
From the pathetic-on-multiple-levels file comes news that Kodak last week agreed to pay $26,331 to settle charges by the FTC that it violated the federal Can-Spam Act.
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Email
AOL Subscribers Switching to Yahoo!: Return Path
The vast majority of people who leave AOL and use Return Path
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Email
Marketers Plan Questionable List-Growth Tactics: Silverpop
Many e-mail marketers are planning to use list-growth tactics that others said didn
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Data Driven ROI
Silverpop Survey Shows Best-Practices Gap
It sounds dumb, but some marketers are failing to give people a reason for signing up for their e-mail newsletters. And too few are offering opt-ins on every page of their Web sites. Those are two findings of a new list-growth survey by Silverpop.
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