E-Zine Mailer Asks for Permission—Again
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization’s e- mail director is happy about it.
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization’s e- mail director is happy about it.
Mass marketing may be growing in some quarters, but not among the business-to-business executives surveyed by Epsilon.
If AOL wants legitimate marketers to avoid contacting its subscribers, the plan is starting to work. E-mailers are preparing for a serious drop in performance
IN THE 12 MONTHS PRECEDING April the most recent period for which figures are available AOL lost subscribers at a clip of 258,000 a month. That's twomonth.
The Leukemia and Lymphoma Society just saw its e-mail list slashed from 33,636 addresses to 4,510 and the organization's e-mail director is happy about
Any DMer knows response management is critical to a campaign's success. But in e-mail marketing, overseeing messages from those who don't buy is just
An as-yet little-noticed aspect of Google
In its ongoing one-sided coverage of Utah’s misnamed child-protection do-not-e-mail registry, the Deseret Morning News ran a blurb last week headlined “Anti-Porn Registry is Defended” that should have been headlined “Anti-Porn Registry is Demonstrable Failure.”
The Federal Trade Commission last week reported that two of its laptops had been stolen containing the personal information of about 110 people.
China is reportedly getting ready to take a hard-line approach to spammers, according to the Nanfang Daily. Thing is, this is a country that has defined spam as: