For Sam Decker, the epiphany came when he was struggling with a volcano of slime. More specifically, it was a HotWheels Slimecano racing set, bought on Amazon.com as a Christmas present for his children, and it was a bear to put together on Christmas Eve. The pieces wouldn’t fit properly, and the river of slime…
Brandon Phillips can tell if you
The San Jose Mercury News last week ran an insufferable article describing how Comcast blacklisted e-mail from the oh-so important members of the online community The WELL.
New York Sen. Hillary Clinton has introduced a far-reaching privacy bill that could spell deep trouble for any business that uses so-called personally identifiable information for marketing purposes.
Last week, we poked fun at the results of a study claiming that pump-and-dump spammers can make as much as 6% on their investment with each blast. Turns out our analysis was embarrassingly off the mark. We
RadioShack last week reportedly sent about 400 employees an e-mail letting them know they
Business-to-business e-mail recipients say they prefer to get these messages on Mondays and Tuesdays, according to a study by e-mail marketing services
After shying away from e-mail following the dot-com crash, business-to-business direct marketers apparently are embracing it again, and not just for retention.
Deborah Gallagher isn't convinced that e-mail works for prospecting. But she's willing to give it another chance. The MIT Sloan Management Review's director
MICROSOFT BECAME THE DARLING OF THE E-MAIL marketing world last month yes, Microsoft, the evil empire itself by adding an unsubscribe link to its free
