One of the most asinine calculations used in making the case against spam is the one that says employees spend ‘X’ amount of time on average dealing with unsolicited e-mail, therefore, it costs ‘Y’ in terms of lost productivity.
TRUSTe, the non-profit organization that certifies the security of Web portals and e-mail traffic, has issued its first list of ad-serving application downloads certified to play by the rules.
Redcats USA has selected Alliance Data Systems Corp. to provide direct marketing and credit services.
With the newest releases of Yahoo! Mail and Microsoft Windows Live offering users preview panes by default—at least while they're in beta—business-to-consumer e-mail marketers must discipline themselves to get their point across in the first few inches of space, says Stefan Pollard, director of consulting services for e-mail software provider EmailLabs.
In a move that will further hamper marketers
E-mail marketing intelligence service SubjectSuccess has debuted with the claim that it offers marketers real-time analysis of competitors’ electronic mail programs.
A British computer scientist has proposed a new twist on authentication that would allow e-mail senders to transport their reputations from IP address to IP address. He
In what appears to be one of the lamest acts of revenge in the history of the Internet, someone has opted my e-mail address into Omega World Travel
E-mail is by far the No. 1 way organizations that generated consumer fraud complaints communicated with people in 2006, according to a recent report by the Federal Trade Commission.
As I reported in a recent column, MarketingSherpa research into 3,637 real-life marketers' tests showed landing-page copy tests were the big ROI winner.
