Channel | Email

2006 was the year of Web 2.0, as online social networks, blogs, RSS, podcasting, wikis, and all forms of consumer generated media exploded across the Internet.

Deleting inactive addresses from a house file may be the last thing most traditional direct marketers would do, but it's becoming a necessity in e-mail.

The typical consumer is a heck of a lot smarter about e-mail than most marketers and Internet service providers think, according to a study due out from the E-mail Sender and Provider Coalition today.

While a Utah court ruling Friday concerning the state

A new consumer-focused anti-spam initiative has launched out of California

New figures released by Utah and Michigan indicate that e-mail marketers are either unaware of the two states' so-called child-protection do-not-e-mail registries, are ignoring them or are working around them en masse.

New figures released by Utah and Michigan indicate their so-called child-protection do-not-e-mail registries are complete failures as many e-mail marketers are apparently either unaware of them, ignoring them or working around them en masse.

E-mail marketer e360Insight's battle with anti-spam blacklister Spamhaus recently became all-out war as e360's CEO Dave Linhardt filed a new lawsuit drawing new combatants into the fray and an anti-spammer filed suit against him in response.

Is it just me, or are some numbers concerning the black market for stolen information released by Symantec yesterday a little fishy? According to the security vendor, during the last six months of 2006, stolen U.S.-based credit cards with verification numbers were available for between $1 and $6 each.

Social media like blogs and peer reviews are gaining influence, and marketers avoiding these newly emerging channels risk losing business, according to Forrester's Shar VanBoskirk.