Channel | Email

In a surprising finding, one marketer has determined that the majority of sales resulting from her e-mail campaigns are not of products featured in the messages.

A Boca Raton e-mail marketer is suing InfoUSA, alleging the Omaha-based data and marketing services giant has infringed on its patent for managing bulk e-mail distribution. What

The average Internet user spends 16 seconds per message to determine that an e-mail is spam and delete it, according to a study released by Wellesley, MA-based Nucleus Research.

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The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward

Ralph Penton is one of the angriest people I've ever interviewed. And if the story he tells is remotely true, he has every right to be as outraged as

A Boca Raton e-mail marketer is suing InfoUSA, alleging the Omaha-based data and marketing services giant has infringed on its patent for managing bulk e-mail distribution.

Former self-proclaimed spam king Sanford Wallace is back in the news, this time for being sued by MySpace.

California start-up Advenix has introduced new technology that allows e-mail senders to include drop-down windows in subject lines that activate when recipients

Wine Spectator is hoping a trio of new e-newsletters will help the magazine magazine broaden its reach online and drive new subscribers.