Channel | Email

Representatives of the E-mail Sender and Provider Coalition have been having

The open rate is one of the most cited, and yet derided, metrics in e-mail marketing. And both for good reason: On the surface it seems straightforward enough, but it's impossible to measure accurately.

Since its inception, the unsubscribe link has had its share of ups and downs related to consumer trust. With privacy and spam concerns at an all-time high, it's important to examine the truths behind the myths and take steps to restore user confidence.

The courts have not been kind to Mark Mumma lately. A Virginia judge handed the Oklahoma anti-spam crusader another in a series of defeats recently when she ruled that Omega World Travel

Mark Mumma

Goodmail announced today it is guaranteeing its customers will see a 300% return on investment or it will reduce its prices accordingly.

Behavioral data are just what they seem—data that reveal the buying behavior of our customers and prospects. They generally are associated with Websites where companies capture and analyze the clickstream of visitors.

In a move that should be of great concern to marketers, a Congressional committee has indicated it may hold hearings on the Can-Spam Act of 2003 to assess whether the law needs to be changed.

Acxiom announced today that it has acquired online marketing and advertising technology company Kefta. Kefta offers dynamic targeting technology that allows marketers to tailor e-mail messages, banners, pop-up ads and Web pages based on such information as clickstream data, previous sites visited, operating system and connection speed.

In a move that has “this could be very bad” written all over it, a Congressional committee has indicated it may hold hearings on the Can-Spam Act of 2003 to assess whether the law needs to be changed.