Channel | Email

Stupid Anti-Spammer Watch: What a Weenie

|  by Chief Marketer Staff

I was invited one morning last week to moderate a panel that purportedly would include a prominent anti-spammer or two at an upcoming e-mail conference. That afternoon, I was promptly uninvited because someone from anti-spam land said they wouldn

Everybody Jumps on the Metrics Bandwagon

|  by Chief Marketer Staff

JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery. So far, just about everybody who’s anybody vendor- and trade-group-wise seems to have signed on.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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