Channel | Email

Anti-marketing critics have mindlessly derided the Can Spam Act of 2003 since before it was even passed as the

Wine Spectator magazine is hoping a trio of new e-newsletters will broaden its reach online and draw new subscribers.

Just because winter is over doesn't mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during

E-mail marketers lack standard definitions of fundamental metrics. Worse still, most don't measure anything meaningful at all about their e-mail campaigns, according to two recent studies.

With the growing popularity of on-demand software, also called software-as-a-service (SaaS), the old debate of in-sourcing vs. outsourcing rages on in many technology segments

An anti-spam organization has filed what it claims is the first federal lawsuit aimed at e-mail address harvesters. It seeks damages of up to $1 billion.

Microsoft last week verified it is significantly throttling the volume of e-mail it will allow to come into its Hotmail accounts from new IP addresses.

E-mail service provider Responsys announced today it has acquired predictive analytics and contact optimization concern Loyalty Matrix for an undisclosed sum.

Like many marketers, Pitney Bowes Group 1 Software has shifted a significant portion of its promotional efforts online. An automated lead management suite from Eloqua is helping Group 1 make the most of prospects gathered through efforts like an e-newsletter and Webinars.

Microsoft Corp. has made a small adjustment to its Windows Live Hotmail unsubscribe function that should mean good things for marketers.