(Direct) Developments surrounding blocked e-mail images and links have been causing a great deal of consternation among marketers lately. Experts, however, say the growing trend is nothing to get confused or worked up about.
The Federal Trade Commission held its Spam Summit last week
Though last week
Lyris Technologies last week unveiled EmailAdvisor 3.0, the latest version of its e-mail deliverability-monitoring tool.
Maybe Mail Bomber e-mail software has been around for a while, but I only recently heard of it when press releases touting it began appearing on Google News. Is it just me, or is Mail Bomber a catastrophically stupid name for an e-mail marketing program?
The Direct Marketing Association announced with great fanfare yesterday it has acquired the Email Experience Council
Though e-mail has historically clocked in above-average click-through and open rates on weekends, a study released today by eROI says e-mail
Online shoppers are taking an average of 34 hours to complete purchases after their first visit to a Web site, according to a recent study by ScanAlert. This is an increase of more than half a day, the online security auditor reports.
The Direct Marketing Association yesterday announced it has signed a deal to create a Web based
NetMargin, a New York-based affiliate marketing network, has launched Brandshield, an e-mail monitoring service for tracking list and data regulatory compliance.
