Channel | Email

For an example of one of the most ill-conceived e-mail marketing schemes in the short history of the medium, look no further than SmileTalk, an e-mail

Sometimes the best marketing is mind-bogglingly simple. Case in point: Bath and Body Works. The company has built a gargantuan e-mail list in less than a year.

It turns out the folks at eROI do have a sense of humor, not to mention a sense of compassion that apparently prevents them from slapping idiots around. After last week’s article ribbing them for making would-be job applicants comment on a blog entry, Dylan Boyd, vice president of sales and strategy for the marketing…

Matt Blumberg, chief executive of e-mail deliverability firm Return Path, has been named this year

Consumer and business-to-business e-mail list prices have declined over the last year, while the cost of magazine and newsletter postal lists have risen $6/M and $5/M respectively, according the Worldata Summer 2007 List Price Index.

More direct marketing activity in the United Kingdom was conducted via e-mail than postal mail during the fourth quarter of 2006, reported the Financial Times. It's the first time that direct e-mail has surpassed postal mail use in the U.K.

A federal judge in Seattle last week awarded e-mail marketer Virtumundo $111,440 in legal fees and expenses against serial anti-spam litigant James Gordon.

ExactTarget has developed a tool that allows marketers to monitor and manage the content of transactional e-mails such as shipping and purchase confirmations.

Online marketing services provider eROI last week posted a novel entry for two job openings on its blog. The jobs sounded cool. eROI sounds like a cool place to work. And its home city of Portland, OR sounds like a cool place to live. However, the application process was very not cool. Would-be applicants were…

Dave Lewis, vice president of market and product strategy for e-mail technology provider StrongMail has resigned to take a position at another unnamed company, Direct has learned.