Spamhaus’s Legal Bumbling Costs It
A federal appeals court last week erased an $11.7 million judgment against Spamhaus in its legal brawl with marketer e360 Insight. However, this doesn
A federal appeals court last week erased an $11.7 million judgment against Spamhaus in its legal brawl with marketer e360 Insight. However, this doesn
Anti-spam legislation passed six months ago takes effect in New Zealand tomorrow.
E-mail criminals aren
E-mail marketing software provider Responsys announced last week it
Not only has the report-spam button become one of the Internet service providers' top tools in the fight against spam, it's apparently had a dramatic civilizing effect on the relationship between legitimate, permission-based e-mail marketers and inbox providers.
Though many direct marketers think e-mail recipients using services like AOL and Yahoo! hit the report-spam button indiscriminately, the information it provides is becoming just as important as response and open rates.
E-mail technology provider StrongMail has hired long-time industry executive Tricia Robinson as its new vice president of market and product strategy.
(Multichannel Merchant) Recent developments in e-mail marketing are creating new possibilities for an old set of direct marketing metrics: recency, frequency and monetary value.
Permission-based e-mail makes it to U.S. inboxes about 75% of the time, according to the latest quarterly deliverability study by Lyris. However, contrary to many marketers
The latest e-mail related tech-phrase, according to various online publications, is