Channel | Email

E-mail service provider eDialog claims to have come up with a way to measure the relevance of clients

China is developing e-mail stamp technology so the government can trace senders and fight spam, according to reports. Am I the only one a little creeped out by this announcement?

James Simone, general manager of Brunswick's Woodhaven Lanes bowling center in Queens, NY, credits the company's e-mail marketing program with helping keep lanes busy that previously were often dark.

Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses.

Overall, look for e-mail marketers to make a strong move into highly individualized marketing next year. As marketers pursue high relevance and high ROI, e-mail campaigns will evolve beyond basic targeting and even demographic-based dynamic content.

Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company's culture every year for

This summer the United Kingdom's National Magazine Co. NatMag killed online-only teen magazine Jellyfish after a 20-week trial, saying the e-zine's business

Want to improve your e-mail campaign results? Then stop putting off working on

Online political group Truthout.org is crying foul over Hotmail and AOL blocking its e-mail from reaching subscribers.

On the heels of a Canadian study finding that