Channel | Email

In a stinging loss, meat company Hormel

Underwear merchant Bare Necessities recently tested coordinating a postcard campaign with e-mail to a segment of its customer file and saw a 15% increase in revenue. So why aren

Canadian e-mail software provider EliteEmail.com last week published a press release touting that it has signed up to use the offensively misnamed child-protection do-not-e-mail registries in Utah and Michigan—schemes the two states’ legislators crammed down marketers’ throats in 2005 at the urging of a company called Unspam.

Deliverability concern Return Path announced four new firms have joined its Sender Score Receiver Alliance in Europe: Splio D

Sometimes I groan when a press release comes across my inbox. But I'm not about to go all Chris Anderson on the public relations people who send me things of no relevance to my publications.

Anyone who thinks Al DiGuido has forgotten about his experience with marketing services agency Epsilon need only look at the new name of the company he heads, Zeta Interactive, to be disabused of that notion.

A fish-and-chip shop owner in the UK has set the record for world

In response to being included on The Magilla Marketing List of Top 40, Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis, StrongMail

Marketing services provider Epsilon announced yesterday it has landed Charter Communications as a client.

You think Len Stein, the president of New Rochelle, NY-based Visibility Public Relations, is angry about Wired magazine editor-in-chief Chris Anderson's "had enough" moment, which involved posting the e-mail addresses of the PR flacks who fill his inbox with irrelevant press releases daily? He's not.