Channel | Email

The Virginia Supreme Court has upheld the nation

Most direct marketers seriously mishandle opt-outs from their e-mail files, two recent studies show.

Recently I received what has to be one of the most ignorant e-mail campaigns in the short history of the medium. It came in the form of spam from Bing

Elaine O'Gorman has been promoted to senior vice president of marketing an product strategy at Silverpop, the e-mail service provider announced yesterday.

E-mailers can expect to see their campaigns

A Prankster

While Barack Obama

A slew of e-mail service providers have signed onto Coremetrics’ new integrated offering Coremetrics Connect.

Habeas earlier today announced that anti-spam concern Cloudmark will integrate the e-mail reputation and deliverability firm

What factors determine whether your e-mails will get opened, read and clicked on? Consultant Amy Africa of Eight by Eight, who spoke at the recent Direct Marketing Association Catalog on the Road Day in Cambridge, MA has the answers.