Channel | Email

Marketing services firm Epsilon, e-mail service provider Experian CheetahMail and technology provider StrongMail Systems have each announced high-profile personnel appointments recently.

A group of anonymous e-mail marketers who some believe push the limits of the law has apparently banded together to fight against anti-spam blacklisting organization Spamhaus.

From the complete-waste-of-time file comes news that Internet security firm McAfee has convinced 50 people to spend a month clicking on pop-ups, signing up for promotions and responding to spam e-mail on computers with no filters installed. Can anyone guess what

Quick! Look out the window. What

Multiple e-mail service providers announced new clients yesterday.

It happened again last month: Another JupiterResearch e-mail buyer's guide, another round of press releases from all the service providers congratulating

Most marketers would be ecstatic with the $2 million-a-year savings in print costs alone that United Healthcare's custom e-mail newsletter has achieved. But the health insurance provider has more lofty goals.

As the primaries chugged along in February, some pranksters apparently found their own path to change by signing up anti-spammers' e-mail addresses and

Recipients may click

A jury in Seattle Monday ruled that a pornography marketer was not responsible for spam sent by some affiliates, handing the Federal Trade Commission a stunning defeat.