Channel | Email

E-mail is Like Crack for Marketers: Forrester

|  by Chief Marketer Staff

Though all the talk in e-mail marketing circles is about creating relationships with customers and delivering relevant messages, most bulk e-mailers treat their lists like crack addicts, according to a new report from Forrester Research

Responsys Unveils Relevance Tool

|  by Chief Marketer Staff

E-mail software on demand firm Responsys today unveiled a tool the company says will help marketers identify key areas they can work on to improve their e-mail marketing’s relevance

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.



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