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Sephora has extended its contract with Acxiom for an additional two years.

A recent court ruling in Illinois has vast implications for direct marketers. And if there's one lesson DMers must take from the decision it's this: Rightly

Think downloading music is nothing more than paying for a tune? Not so fast. Many sites look at music as a transactional, acquisition-based experience,

To reach your target audience you need to be where it lives. For colleges, that means the Internet. Video is becoming the media of choice to drive students

Misery loves company, so we're guessing stress isn't a loner either. Those who are feeling stressed out possibly by their dry skin now have a social media

Help! They've got our e-mail addresses and they can't shut up! Those who were masochistic enough to sign up for e-mail from any of the '08 presidential

The Direct Marketing Association is not taking the Email Experience Council

From the comically flawed-business-model file comes the recent launch of the

Jordan Cohen has left Epsilon and has signed on with e-mail certification firm Goodmail Systems as its senior director of industry relations

For one of the most ill-thought-out, horrifically brand-damaging marketing efforts in existence, look no further than Kodak